→ We are a boutique, Madrid-based firm crafting precise, high-impact F&B solutions. With 15+ years in top-tier hospitality and 20+ in customer experience, we create concepts that work.
What we do
We create and optimise F&B concepts with precision and impact. Combining culinary expertise, operational strategy, and customer experience design, we craft unique concepts, streamline operations, and enhance spaces for maximum efficiency and profitability.
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Our expertise
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Take ideas and turn them into fully developed, market-ready concepts with clear business models and execution strategies.
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Develop and refine food & beverage operational structures to ensure seamless execution, efficiency, and profitability.
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In-depth operational audits to assess both FOH and BOH efficiency, identifying bottlenecks and areas for improvement.
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Optimise procurement strategies, ensuring cost efficiency without compromising quality.
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Ensure that space planning aligns with operational efficiency while maximizing guest experience.
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Create and implement operational tools that help businesses track, measure, and optimise performance.
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Craft strategies that turn every interaction into a seamless, memorable experience fostering loyalty and engagement for both guests and employees.
Who we are
SOME works with people building serious food and hospitality projects. Sometimes that’s a restaurant. Sometimes it’s a farm, a supply system or something more niche. Our role is to bring the experience, structure and discipline needed to turn a vision into something that lasts.
If it becomes performative, we step away.
Annabella Peñalver
Partner & Director of Operations
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Adrian Poon
Partner & Managing Director
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